DKNY LAS VEGAS

Client: Laird and Partners

In November of 2005, DKNY opened their new store in Las Vegas. I was asked to create dynamic video content for their four in-store projectors. The screen is eight feet tall and seventy feet wide.

My concept was to shoot with four cameras that would be mounted on a custom built rack. This set-up allowed me to create a play between the edges of the frames, giving a David Hockney Polaroid view of the city. By shifting the focal length of the cameras and the focus point of each image, I created an intricate collage of New York City.

Director_Mark van S.
DP_Paul Mailman
Editor_Alyse Spiegel
PA_Jeff Maksym
PA_Rob Kassabian
PA_Daryl Goldberg